5 Steps to Take Before Launching a New Electronic Product

There are very few mechanical devices left on the market today and as technology continues to advance, those few devices will also one day become obsolete. If you are developing a new electronic product of any type, there are steps to take before launching that product on the open market. Here is some of what you will need to accomplish before the final launch date.

Build Your Own First Prototype

There may be some steps involved in building your own working prototype which you will need to outsource. However, for the most part, if you want your product to be exactly as you have designed it, it’s important to do as much of the first working prototype yourself as possible. You will want electronic CAD software which you can install from Altium to design your printed circuit boards, but most often you will need to have the actual board made by a PCB manufacturer. Once you have the board, you can build your own working model.

Outsource Only Where Necessary

One thing to be aware of is in today’s hi-tech market, most products will require more than one kind of engineer. You can serve as the project manager and lead engineer since it is your product, but even electrical engineers need the help of 3D designers and someone who has experience with the technology involved in injection moulding, for example. Rely on the expertise and knowledge of others such as PCB manufacturers whenever it is necessary for the development of a high-quality product.

Funding Is Imperative at This Stage

Before moving on, you’ll come to the realisation that funding is going to be a major concern. There are several ways to come up with the capital you’ll need to take your product to market, but long before you are ready to launch, you’ll need to secure funding for the manufacturing and marketing steps which follow.

Work with a Manufacturer

Many product designers partner with manufacturers overseas because the cost can be a bit lower than in the UK. However, always take quality production into consideration because you can’t launch a defective product. You could, but you’d go bust your first month! If you can find a manufacturer to partner with, even better. This could drastically reduce your production costs.

Hit the Market Early

Assuming you have found funding with that working prototype you’ve developed, it’s time to hit the market with advertising. Hire the best marketing firm available and publish as many press releases as possible to find market influencers interested in your product. You may still be in mass production, but always have several working models on hand for market influencers to work or play with before the actual launch date. Get them excited about your new electronic device or gadget and you’ve all but won the game.

These are just five of the important steps you’ll need to follow when looking to launch a new electronic product. The most important of all is getting the best quality and design so that you can build excitement long before your product is released. Marketing and influencers are going to play a big part in your success, so don’t forget to get them onboard as early as possible. Finally, it’s time to launch. This is the day you’ve been waiting for!